September 2010 - December 2013
Tribal Worldwide Singapore
Account Manager
Job Focus
-
Overall account management, operations and business development for key accounts
-
Involved in full process of project development - from requirement gathering, strategizing, creative ideation to final delivery
-
Accounts managed: Cerebos Pacific Limited, Philips Asia Pacific, Volkswagen Singapore, Sony Asia Pacific, Changi Airport, Tourism Australia
-
Overall portfolio of accounts worth (SGD1.2mil - 1.5mil per annum)
-
Managed a team of 3 executives
-
Specialised in use of new technology in campaigns (such as Hyperlapse or WebGL)
Highlights
-
Launched Philips Asia Pacific's regional-wide rebranding exercise - The Philips "+" Project - in Singapore, Thailand and Indonesia.
-
Project included CMS management, digital platform development, on-ground installation and influencer engagement
-
Won global accolades such as Holmes Report Global Creative Index - #3 Most Creative Campaign Globally 2013 and Gold Sabre Award for Best Multi Country Integrated Campaign
-
-
Generated 30% growth in projected revenue for Sony Asia Pacific through meaningful and strategic campaigns
-
Sony Action Cam: Weekend Warriors Campaign help propel a new product into the market, and increased awareness in a saturated market.
-
-
Developed full digital campaigns to launch/support prominent events such as Be a Changi Millionaire and BRAND'S at Hong Kong Consumer Trade Show.
References
Sashi Kumar
Senior Planner
Grey Group Singapore
(Previously Associate Account Director, Tribal Worldwide)
Contact will be provided upon request.