January 2014 - September 2015
Cerebos Pacific Limited
Assistant Manager
Regional Direct and Digital Business
Regional Consumer Marketing
Job Focus
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Generating sales and increase consumer engagement with the brand through digital and direct channels for BRAND'S Health Supplements (including BRAND'S Essence of Chicken)
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Driving sales and customer acquisition for digital and direct purchase channels
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Regional support across digital and direct channels (e-Commerce, event sales, tele-sales)
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Regional campaign ideation and conceptualisation with partner agencies
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Developing regional digital assets to be adapted in key markets
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Counsel and digital champion for key markets (China, Singapore, Taiwan, Hong Kong, Malaysia, Thailand)
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Development of business strategies, and executing them to drive results
Highlights
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Launched full digital campaign in Singapore in Singapore, which yielded increase of 40% sales on eCommerce and direct channels. Campaign was adapted into Taiwan.
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Developed and conceptualized regional assets, including a regional testimonial piece featuring consumer stories around the region for BRAND’S® 180th Anniversary
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Developed strategies and promotional activities for B2B2C partners (eg. Qoo10, Tmall)
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Functional lead for Online Sales and Telemarketing requirements gathering for project to revitalize direct and digital business in key Asian markets.
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Was part of the team to revitalize business in China, by developing business plans based on industry and consumer insights, and relooking at importation model.
References
Felicia Oon
Senior Manager
Regional Direct and Digital Business
Cerebos Pacific Limited
Contact will be provided upon request.