• Led the charge for Intel’s first Social Selling Program in APJ, proving success to expand the program to global team

  • Directly on-boarded, engaged and managed 10 global directors and general managers for the program

  • Developed and executed model to showcase link from thought leadership to sales and revenue

  • Managed the social intelligence reporting and framework development together with the APJ Digital Hub – a digital data analytics hub within marketing team.

  • Enabled senior executives to cultivate thought-leadership as part of their day-to-day through data-driven content

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• Grew Intel Facebook and Twitter communities by 22% in 8 months.
   

• Strategised, conceptualised and ran Intel Singapore's leg of Maker Faire 2016, which saw reach of 1.3million on owned social channels, and garnered new contacts/leads for Intel's New Technology Team.
   

• Strategised and launched Intel and Me in Singapore, garnering 260 sign ups in a month - 20% of total Asia Pacific community base. Intel and Me Singapore focused on Gamers only, which deviated from the Asia Pacific direction and was successful in garnering a highly engaged group of Singapore gamers.
   

• Conceptualised and ran logistics for Intel-led Maker workshops, including onboarding partners in education and sales sectors.
   

• Developed key B2C campaigns with retailers, OEMs and partners, such as Make Magic Singapore with Microsoft.
   

• Co-developed B2B Paid Media plan for Japan to build awareness on key business pillars